Fast food restaurant Essay

All much(prenominal) feed is categorized as quick diet which can be prepargond and served quickly. Restaurants and kiosks render dissolute(a) pabulum with precooked or preh eat oned ingredients and unremarkably served at a case form (Pollan, 2009). In the beginning, American burger and fries was considered as the traditional tight nourishment but now the correction has been widely diversified and nutriment desire pizzas, fish and chips, burgers from McDonalds and Kentucky Fried Chicken etcetera are all considered unfluctuating solid forage. quick provender merchandise has shown an enormous and degraded(a) growth. In 2006 alone the market has reached to $102.4 zillion with an annual growth tread of 4. 8% (Adams, 2007). unwavering solid food arrange like McDonalds operate in to a greater extent than 126 countries in six continents having more(prenominal)(prenominal) than 31,000 restaurants globally (Arndt, 2007). Burger King, another worldwide fast food ch ain, has operations in more than 65 countries of the world KFC restaurants located over 25 countries, Subways is present in 90 countries with resume 39,129 restaurants and so and so forth (Buthrie, Lin & Frazao, 2002). However, accord to almost of explorees, fast food is not at all fit for health and can ca drill serious problems. tally to Marion Nestle, Chair of New York Universitys incision of Nutrition, Food Studies, and Public Health, the increased calories in American diets come from eating more food in general, but curiously more of foods high in lucubrate (meat, dairy, fried foods, grain dishes with added fat), sugar (soft drinks, succus drinks, desserts), and salt (snack foods) (Nestle, 2002 p. 10). This report treates some plus as well as shun points of taking fast food. Reasons for popularity Before delving into the cocksure and negative aspects of fast food, it seems appropriate if we discuss the reasons of fast food popularity.The question is what compels the Americans to eat such poorly balanced food? The answer of the question is not simple(a) and involves many factors. First of all, e genuinely elaboration has its own values, philosophies, and the way to react to the things occurring in their lives. These reactions depend upon the culture they belong too. In present family structure and busy action it has been observed that the increasing communication shortage mingled with parents and children has created a gulf between parents and children.This changed life style, especially in low-income and single-parent families, has compelled the children to want unhealthy and junk food more often than required (Ritzer, 2000). Advertising similarly played a study character in increasing the fast food popularity in America. According to National cancer Institute, Commercial advertisers prevail learned that a consistent and prominent presence in the marketplace is key to achieving and holding market share (National Cancer Institute, 20 00). Statistics revealed that in 2004 the join expenditure of different food items including fast food restaurants was approximately $11.26 billion. truehearted food advertisers stain ethnic minorities straight off through their own media outlets and programs. Food items which are advertised for ethnic minorities are unremarkably unbalanced and unhealthy as compared to the food advertised for general audience (Reyes, 2005). inquiry conducted in 2005 depicted that more than 52 percent of food items advertisement print in Hispanic fashion and loving magazines were advertised unhealthy and unbalanced food as compared to 29 percent such advertisements published in general magazines (Duerksen et.al. , 2005). spry food items advertising usually target children in order to create and turn up brand loyalty at an archaean age (Wiecha et al. , 2006). Among the six brands which name enjoyed in truth strong recognition in children, quatern are related to food, i. e. Cheerios, McDona lds, Pop-Tarts, and Coke (Comiteau, 2003). These companies relied on the fact that the children would emotionally connected to these companies hitherto in their adulthood (Comiteau, 2003). Nevertheless, recent research shows that consumers prefer to buy fast food from supermarkets.Be suit they subscribe to the perception that supermarkets provide fitter food options ( Advertising and marketing very significantly influence the buying manner of people and the notion cannot be jilted in totality that frequent use of this unhealthy food is a major cause of increasing obesity. According to a study, television advertisements and television viewing is straight associated with popularity of junk food (Bowman et al. , 2004). Advantages of using fast food The basic and most clear advantage of fast food is its exist and speed. Fast food is very lento and quick to prepare and serve.As discussed above, the procedure of single parent household is incessantly increasing in United States. such(prenominal) single parents not barely have to work to earn a ripe living but also have to prepare food for the family. For such persons fast food is an easy and cost potent solution. Fast food not only prepared at home intimately but can also be ordered from fast food restaurants which usually have special offers and deals available to collide with it cheaper or more cost effective. Fast food comprises and enjoys the biggest chunk of food assiduity. It has, in United States alone, sale of $120 billion with the help of more than 200,000 restaurants.Fast food industry has been very successful in term of operation expansion by utilizing international franchising. The administration of different fast food companies have learned by the passage of time how to make the most of the sales potential of a fast food franchise by often adopting an idea by giving it a functional methodology.This is one main cause why fast food franchises have been a symbol of success among the modern -day food businesses. Fast food industry gives minimal wages and financial benefits to their workers (McDonalds Australia) nevertheless, it provides jobs to approximately 3. 5 million people.