Research Methodology Qualitative Methods of Data...

In the previous chapters I discussed the problem of the lack of healthy eating promotion programs in schools are leaving parents and students uneducated about how to purchase healthy items which is leading to childhood obesity. I also discussed how the problem is being addressed, as well as the theory of social constructionism. In this chapter, I will discuss the specific methodology I plan to use and the three different types of data collection I plan to employ to carry out my study. This study will use a qualitative approach to study and address the issue of the lack of healthy eating promotion in schools. The three types of data collection I plan to use are: direct observation, focus groups and a questionnaire. These methods will†¦show more content†¦The participants are the only ones who can legitimately judge the credibility of the results. In addition to creditability, transferability is also an imperative part of qualitative research. Transferability refers to the degree in which the results of qualitative research can be generalized or transferred to other contexts or settings (Trochim, 2006). From a qualitative perspective transferability is primarily the responsibility of the one doing the generalizing. In this case, some of the implications can be transferred to another setting such as a university setting. Since this study is taking place in elementary school setting as well as secondary school setting, it could easily be transferred to a university setting with some alterations. Another perspective regarding qualitative research is confirmability. Confirmability refers to the degree to which the results could be confirmed by others (Trochim, 2006). Qualitative research tends to assume that each researcher brings a unique perspective to the study. By applying each of these concepts to the study, the researcher is able to provide a credible, valid, transferable study. Next, I will discuss the qualitative methods of data collection that this study will exploit. Qualitative Methods of Data Collection Qualitative research uses a wide variety of methods. It includes virtually any information that can be captured that is not numeral inShow MoreRelatedQuantitative, Qualitative And Quantitative Methodologies804 Words   |  4 PagesIntroduction Along with qualitative and quantitative methodologies in research, the trend of combining both qualitative and quantitative methodologies is widely used and increasingly articulated, attached to research practice and recognized as the third major research approach or research paradigm (Johnson, Onwuegbuzie Turner, 2007). As cited by Anaf and Sheppard (2007), Key in 1997 suggested the theory and meaning, qualitative and quantitative methodologies are distinct. 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